Our Story

16 years of bringing natural, premium brands to Canadians

Our Story

ABOUT US

Founded in 2008, Abundance Naturally is a Canadian distributor dedicated to bringing the best natural beauty, health, and wellness products to retailers across Canada. Sourcing premium brands from Canada, Australia, Spain, and California we specialize in products that are natural, cruelty-free, and eco-conscious.

Our brands includes industry leaders like Thursday Plantation, Kosmea Australia, and Wrinkles Schminkles, as well as emerging brands such as Active Humans, Jimmy Boyd, HoneyLux Silk, and Midnight Paloma.

We partner with top retailers including Healthy Planet, Whole Foods, Walmart Canada, Loblaws, Shoppers Drug Mart, and Well.ca, ensuring that high-quality, sustainable products are accessible to Canadian consumers.

Kosmea rose hip oil bottles with droppers on a festive background with lights and greenery.

Shannon O'Brien

OUR FOUNDER

Shannon O’Brien—entrepreneur, mother of four, and passionate advocate for small businesses—founded Abundance Naturally in 2008 with a vision to bring premium, natural, and female-owned brands to the Canadian market. Over the past 16 years, her leadership has transformed the company into a trusted distributor of high-quality beauty, health, and wellness products, fostering growth for both emerging and established brands in Canada and beyond.

Under Shannon’s direction, Abundance Naturally has built a strong social media presence, amassing over 147,000 followers and 56 million views, amplifying brand awareness and consumer engagement. Her dedication to women supporting women remains a driving force behind the company’s success.

Her passion for empowering small businesses and championing female entrepreneurs continues to shape Abundance Naturally’s future. As the company grows, Shannon remains committed to curating exceptional brands, fostering meaningful partnerships, and bringing the best in natural beauty and wellness to Canadians.

 

Why partner with us?

At Abundance Naturally, we do more than distribute products—we build lasting brand success. With over 16 years of experience, we specialize in bringing premium, natural, and female-owned brands to the Canadian market. Our expertise in distribution, marketing, and retail partnerships ensures that every brand we work with reaches the right audience, at the right time, in the right places.

Established Retail Network

With over 16 years of experience, we have built relationships with Canada’s top retailers and independent boutiques, giving our brands access to major chains like Walmart Canada, Whole Foods, Loblaws, and Shoppers Drug Mart.

Digital & Social Media Expertise

We don’t just distribute products—we tell brand stories. With over 147,000 engaged followers and 56 million views, we create strategic marketing campaigns that drive brand awareness and consumer demand.

Women-Owned & Values-Driven

As a female-owned and managed business, we prioritize empowering women entrepreneurs, sustainability, and ethical business practices. We seek brands that align with our core values and vision for a better, more conscious marketplace.

Scalable Growth Opportunities

From boutique brands to global names, we offer customized distribution solutions to help brands scale efficiently in the Canadian market. Our hands-on approach ensures that every partner gets the support and visibility they need to thrive.

HAVE A QUESTION?

Let's get in touch

Free shipping

Free shipping on all orders over $120

Hassle-Free Returns

Simple, stress-free returns

Customer Service

24/7 support, always here for you